BALANCING SUSTAINABLE TOURISM,
ECOLOGICAL INTEGRITY & VISITOR EXPERIENCE

AMPPE aims to ensure Canada’s Rocky Mountain National Parks remain world leaders in visitor experience through strong advocacy on behalf of our membership.


Our History

Since the creation of the first Park in 1885 visitors have come to Canada’s Mountain Parks to recharge, rejuvenate and experience the natural wonders of the mountains. From the beginning, the Parks were created for the “benefit, education and enjoyment” of Canadians and that the Parks should be left “unimpaired for future generations”.

AMPPE was created in 1994 by a group of concerned business owners and recreationalists in the Mountain Parks in part to respond to proposed new rules that would limit user access and the viability of experience providers. It was important that the input of the local business operators, citizens and recreationalists in the region was being shared with decision-makers. AMPPE became that voice and actively participated in the citizens roundtable to that study and in every subsequent management plan since then.

AMPPE has strived to act as a collective, place-based voice for the sustainability of the Mountain Parks and has consistently advocated for fair and balanced, science-based and locally driven perspective to decision-makers.

25 years later, AMPPE’s membership is continuing to carry this message forward.

Our Success

AMPPE has celebrated over 20 years of success in advocating for balance between sustainable tourism, ecological integrity and visitor experience in Canada’s Rocky Mountain Parks.

Much of AMPPE’s recent work on behalf of members to support visitor experience takes place behind the scenes through stakeholder meetings, clear communications, position provision and relationship building with Parks Canada management and various levels of government. AMPPE is also a strong media voice, helping to engage and educate members and the public about various projects as they proceed through environmental assessments and public involvement.

Projects and areas that AMPPE has been involved in over the years include:

  • Bow Valley Parkway signage and human/wildlife mitigation planning
  • Bison Reintroduction to Banff National Park
  • Banff Mount Norquay’s Via Ferrata
  • Jasper Parkway Icefields Trail Coalition
  • Recreational trail creation, connectivity, and maintenance
  • Access and signage at key sights and attractions
  • Brewster Glacier Skywalk in Jasper
  • Regional ski area long-range planning
  • Tunnel Mountain cross country ski trails
  • Sustainable tourism within mountain parks
  • Jasper winter recreation opportunities
  • Park infrastructure maintenance
  • Banff Bow Valley Study panel
  • Legacy Trail between Canmore and Banff
  • Parks Canada annual planning forums
  • Campground preservation, upgrades, and expansions
  • Interpretive programming and educational awareness
  • Traffic, transit and parking management
  • Trans Canada Highway twinning and wildlife fencing
  • Canadian Environmental Assessment Act
  • Canadian Mountain Network Research
  • Government communication and influence
  • Counter-balance to extremism and exaggeration
  • Jasper National Park caribou conservation
  • Banff and Jasper Airstrip usage
  • Maligne Lake and river harlequin duck studies
  • Service provider lease renewals
  • Sporting events and cultural festivals
  • Media representation and voice of balance

Current Projects


AMPPE is committed to the important advocacy work that we do in support of our members’ success and enjoyment of the Canadian Rocky Mountain Parks.

Areas of focus for AMPPE include:

  • Visitor experience remains key in park planning
  • Improved access to sights and attractions for visitors
  • Voice of representation for mountain recreationalists
  • Enhanced public transit to and within the mountain parks
  • Strong support for the service providers and businesses
  • Ongoing engagement with Parks Canada
  • Influence in guiding federal, provincial and civic policy
  • Balanced reference for media via evidence based perspectives
  • Open communication and dialogue with members


Take Our Survey


We want to get to know you better! Please take a few minutes to fill out our short survey so that we can work towards improving your experience in Canada's Rocky Mountain National Parks.





AMPPE Advocacy Process


Learn more about how AMPPE works towards continually enjoyment of the rocky mountain parks while aligning with key partners.
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Since the creation of the first Park in 1885 visitors have come to Canada’s Mountain Parks to recharge, rejuvenate and experience the natural wonders of the mountains. From the beginning, the Parks were created for the “benefit, education and enjoyment” of Canadians and that the Parks should be left “unimpaired for future generations”.

AMPPE was created in 1994 by a group of concerned business owners and recreationalists in the Mountain Parks in part to respond to proposed new rules that would limit user access and the viability of experience providers. It was important that the input of the local business operators, citizens and recreationalists in the region was being shared with decision-makers. AMPPE became that voice and actively participated in the citizens roundtable to that study and in every subsequent management plan since then.

AMPPE has strived to act as a collective, place-based voice for the sustainability of the Mountain Parks and has consistently advocated for fair and balanced, science-based and locally driven perspective to decision makers.

25 years later, AMPPE’s membership is continuing to carry this message forward.

SUSTAINABLE TOURISM

Canada’s Rocky Mountain National Parks are a world renowned destination that see over four million visitors a year. This region has provided unique and memorable experiences for people from all walks of life for over 100 years. Banff, Jasper, Lake Louise, Yoho and Kootenay National Parks offer a wide array of opportunities in the realms of outdoor recreation, guided sightseeing tours, diverse shopping, cultural immersion, unique attractions, sporting events, fine cuisine and iconic nature views.  

Tourism is the number one industry in the mountains, representing 89% of the GDP in the area. It adds billions of dollars in spending into the economy and provides over ten thousand jobs. AMPPE is a strong supporter of the service providers in the mountain parks, championing a vibrant tourism industry. The positive experience that our members wish to provide for all visitors to our mountain parks depends on a sustainability under which all stakeholders can thrive.

ECOLOGICAL INTERGRITY

Environmental stewardship is an important factor in the Rocky Mountains as a federally protected National Park network. Canadians identify strongly with their National Parks, as they represent our shared heritage and are special places to experience the wonders of the natural world. 97% of Banff and 99% of Jasper National Parks are entirely undeveloped, despite having towns within their boundaries that host millions of visitors a year.

The preservation of this vast wilderness is important to protect the complex ecosystems in our mountain regions and to ensure that the natural processes and cultural assets remain intact.

Sir David Attenborough says it best in his famed quote: “ No one will protect what they don’t care about; and no one will care about what they have never experienced.” AMPPE firmly believes that this principle is true and that all Canadians and visitors alike deserve the opportunity to experience these beautiful parks now and in the future.

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